Bellow is a great video that will help you automate your marketing efforts. For example I used the information bellow to setup a notification to PayPal clients that had their payment failed. So when PayPal payment fails, zapier.com will send through my gmail account an email to the client email address, with the name of the product and the PayPal payment details.
This is a great tool for customer retention!
Extract data from a long string of text using “Formatter” or “Code” in Zapier