My personal notes:
- Lead Magnet
- 1 report worked better than 6 reports.
- People want the desired end result
- They don’t want to read the tutorial
- Focus on the desired end result.
- Quickly – consume in 5 minutes.
- it’s not the price that keeps you from buying it
- you want to charge something – change the relationship – become customer
- optimize order form – make images clickable
- Profit Maximizer – Slack Adjusters – high priced – 800$ coffee machine – consulting
The video and print screens with notes that I have considered important are below.